LILLY GADDIS is known for her trad-wife content on social media.
After a video where she used a racial slur caused an uproar, she refused to apologize.
Who is TikToker Lilly Gaddis?
Lilly Gaddis is a TikToker known for sharing videos on the platform.
Before her TikTok account was deactivated, Gaddis shared videos of her lifestyle as a trad-wife or a traditional wife.
She previously posted under her name Llddis and had over 45 thousand followers.
Why was Lilly Gaddis fired from her job at Rophe of the Carolinas?
On June 10, 2024, Lilly Gaddis shared a video where she casually dropped the n-word while cooking.
In the clip, she referred to her friends’ husbands as “broke ass n***s.”
Her former employer, Rophe of the Carolinas announced that she was let go immediately the following day.
In a statement, Rophe said Gaddis was a “newly hired employee” whose statements “do not align” with the values and beliefs of the company.
Full statement by Rophe of the Carolinas
Rophe of the Carolinas, a home healthcare company for the elderly and disabled in Wilmington, North Carolina, released a statement announcing Lilly Gaddis' termination:
We at Rophe of the Carolinas want to address a recent incident that has caused concern and upset among our stakeholders. A newly hired employee made inflammatory remarks on social media that do not align with the values and beliefs of our company.
We want to make it clear that these sentiments are not representative of our organization, and we do not condone or support such behavior. As soon as we were made aware of the situation, we took immediate action to pull the employee from her assignment which is not directly with any client of ours, and the employee in question is no longer with our company.
We are owned and operated by African American female and immigrant owned business and handled this situation as quickly as we could. We want to assure you that we are committed to fostering a diverse, inclusive, and respectful work environment where all individuals are valued and respected.
We understand the importance of upholding our principles of equality and understanding and we will continue to strive to create a culture of respect within our organization. We appreciate the support and trust of our community, and we are dedicated to earning back any confidence that may have been shaken by this unfortunate incident.
Thank you for your understanding and partnership, Sincerely, TL, Rophe of the Carolinas.
Rophe, a home health care company for the elderly and disabled, also referred to itself as “operated by African American female and immigrant-owned businesses.”
What did Lilly Gaddis say about being fired?
In a video shared to X, Lilly Gaddis doubled down on the use of the controversial word.
She said, “So a recent video of mine seems to have upset members of a certain community.
“All the backlash has really made me do a deep dive, do a soul search, and after all that I still couldn’t find a care.”
Gaddis followed the video response with a tweet that said, “If my freedom of speech taken, they’ll be coming for yours next.”
After receiving support from far-right voices like Alex Jones and Milo Yiannopoulos, she announced her plan to join conservative media.
“Thanks black community for helping to launch my new career in conservative media!” she wrote on X.
“You all played your role well like the puppets you are.”
What is a 'tradwife'?
A tradwife, short for “traditional wife,” is a woman who embraces conventional gender norms in their marriage or relationship.
The woman prefers to take on traditional or ultra-traditional roles, such as homemaking and supporting her husband as the primary breadwinner.
How long has the tradwife phenomenon been going on?
- Tradwife norms were traditional during the 1950s in the United States, in Christian religious households and conservative-centric families.
- During this time, wives were predominantly homemakers and mothers, while their husbands were the breadwinner of the household.
When did tradwife become popular in modern society?
- Online searches for “tradwife” began to rise in popularity in 2018, according to Google Trends.
- Interest in the tradwife trend exploded in early 2020, in part due to the social media platforms like TikTok.
- Since then, tradwife ideology has spread throughout social media, featuring women influencers emulating a 1950s-era wife, wearing aprons, and posting videos of themselves as homemakers.
- Canadian Cynthia Loewen, a former Miss Earth Canada, ditched her plans to pursue a medical degree in order to be a full-time housewife.
- Loewen explained that after marrying her ex-army husband, she agreed to take care of the home while he went out to work.
- “My husband is the primary breadwinner, and I am in charge of the home,” she explains.
- “Working with my hands around my home does give me satisfaction, so much more compared to any other job that I had.”
- “My husband is the primary breadwinner, and I am in charge of the home,” she explained.
- “Working with my hands around my home does give me satisfaction, so much more compared to any other job that I had.”